This ad has successfully clicked through using a standard click tag. The final click destination URL will be inserted by the adserver when the ad is live.

What is a click tag?

A click tag is a method of dynamically inserting destination URLs into creative.

Why do adservers use click tags?

Click tags allow adservers to insert different URLs into the same creative file. This means that adservers can count how many people clicked on a link and also allows them to change the destination URL of an ad without having to go back to the creative agency.

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